Katie Morgan

Wildcard
DISC Type : cis

Vice President, Business Analytics & Ticket Strategy at Texas Rangers Baseball Club

Fort Worth, Texas, United States

Overview

Katie Morgan is a seasoned sports industry executive with over 15 years at the Texas Rangers, currently as the VP of Business Analytics & Ticket Strategy. She leverages data analytics, CRM, and market research to drive revenue and enhance fan experiences, a career built upon her marketing degree from Tarleton State University.

Beyond her professional role, Katie is actively involved in philanthropic efforts, notably supporting the Leukemia & Lymphoma Society. She also participates in various community service events through the Texas Rangers Foundation, including volunteering at Mission Arlington and food pantries.

She has steadily progressed through multiple roles within the same organization, from Inside Sales to her current executive position.

Personality Overview

Curious But Skeptical

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Business Analytics
Her role centers on synthesizing analytics and ticketing operations, using data-driven solutions to operate more efficiently and enhance entertainment offerings for the Texas Rangers.
CRM & Data
Has extensive experience managing and implementing CRM systems to integrate multiple data sources for a comprehensive view of the fan base.
Community Philanthropy
Actively fundraises for the Leukemia & Lymphoma Society and volunteers for various causes through the Texas Rangers Foundation, including food pantries and USO packing events.

Media Appearances

Katie has no verified media appearances

Work History

1-2021
Vice President, Business Analytics & Ticket Strategy at Texas Rangers Baseball Club
1-2018 - 1-2021
Director, Business Analytics at Texas Rangers Baseball Club
3-2014 - 1-2018
Assistant Director, Ticket Operations at Texas Rangers Baseball Club
11-2013 - 3-2014
CRM & Corporate services at American Airlines Center
2-2009 - 10-2013
Ticket Sales & Database Manager at Texas Rangers Baseball Club

Education

2003 - 2007
B.A. from Tarleton State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Fort Worth, Texas, United States Job Level : Senior Designation : Vice President, Business Analytics & Ticket Strategy at Texas Rangers Baseball Club
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Katie

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Katie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Katie

Personality Compatibility


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