Katie Morgan in

Katie Morgan

Wildcard · DISC type cis
Vice President, Business Analytics & Ticket Strategy at Texas Rangers Baseball Club
📍 Fort Worth, Texas, United States

Katie Morgan is a seasoned sports industry executive with over 15 years at the Texas Rangers, currently as the VP of Business Analytics & Ticket Strategy. She leverages data analytics, CRM, and market research to drive revenue and enhance fan experiences, a career built upon her marketing degree from Tarleton State University.

Beyond her professional role, Katie is actively involved in philanthropic efforts, notably supporting the Leukemia & Lymphoma Society. She also participates in various community service events through the Texas Rangers Foundation, including volunteering at Mission Arlington and food pantries.

She has steadily progressed through multiple roles within the same organization, from Inside Sales to her current executive position.

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Experience
18 Years
Current Role
Vice President, Business Analytics & Ticket Strategy
Job Level
Senior
Location
Fort Worth, Texas, United States
Personality Overview

How Katie shows up

Curious But Skeptical
ROI Driven
Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics Katie cares about

Business Analytics
Her role centers on synthesizing analytics and ticketing operations, using data-driven solutions to operate more efficiently and enhance entertainment offerings for the Texas Rangers.
CRM & Data
Has extensive experience managing and implementing CRM systems to integrate multiple data sources for a comprehensive view of the fan base.
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Career

Work history

1-2021
Vice President, Business Analytics & Ticket Strategy
Texas Rangers Baseball Club
1-2018 - 1-2021
Director, Business Analytics
Texas Rangers Baseball Club
3-2014 - 1-2018
Assistant Director, Ticket Operations
Texas Rangers Baseball Club
11-2013 - 3-2014
CRM & Corporate services
American Airlines Center
2-2009 - 10-2013
Ticket Sales & Database Manager
Texas Rangers Baseball Club
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2007
B.A.
Tarleton State University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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