Katie Plascott

Examiner
DISC Type : cs

Engagement Marketing Lead at AXA Health

Royal Tunbridge Wells, England, United Kingdom

Overview

Katie Plascott is an Engagement Marketing Lead at AXA Health with over 20 years of experience in financial services marketing. A graduate of Bournemouth University, she focuses on driving operational excellence and customer retention through empathetic, trust-led leadership, and building high-performing teams.

She believes that kindness is a powerful tool for leaders and businesses to stand out, fostering a warm and productive environment. In her view, a great leader acts as a mentor, coach, and cheerleader, who actively listens, advocates for their team, and models a healthy work-life balance.

She recently authored an article for Corporate Adviser, sharing her top tips for helping clients navigate the world of workplace wellbeing.

Personality Overview

Status Quo Seeker

Process Oriented

Late Adopter

They are thorough and always follow a systematic approach.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Empathetic Leadership
Believes that 'soft skills' like kindness and empathy are 'power skills' and core to building happy, productive teams and enabling sustainable growth.
Workplace Wellbeing
Advocates for using data and preventative solutions to create a holistic picture of a business's health, informing targeted benefit spend and support for employees.
The Power of Kindness
Maintains a core belief that kindness is a powerful and differentiating leadership capability that fosters trust, respect, and a positive work environment.

Media Appearances

Katie has no verified media appearances

Work History

7-2024
Engagement Marketing Lead at AXA Health
3-2020 - 7-2024
Corporate Marketing Consultant at AXA Health
8-2009 - 5-2017
Corporate Account & Event Marketing Manager at Nationwide Building Society
9-2007 - 7-2009
Marketing Communications Officer at Nationwide Building Society
7-2006 - 8-2007
Community & Sponsorship Officer at Portman Building Society

Education

9-2001 - 7-2004
Bachelor of Arts - BA from Bournemouth University
9-1994 - 7-2001
3 x A-Levels and 11 x GCSE's from Hailsham Community College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Royal Tunbridge Wells, England, United Kingdom Job Level : Mid-senior Designation : Engagement Marketing Lead at AXA Health
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Katie

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Katie take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Katie

Personality Compatibility


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