Katie Straughn

Energizer
DISC Type : I

Senior Art Director at minds + assembly

United States

Overview

Katie Straughn is a Senior Art Director, photographer, and videographer with a talent for turning conceptual ideas into tangible realities for major brands like CVS, Slack, and Nike. A graduate of the University of Missouri-Columbia, she develops and executes impactful campaigns, including TV spots, social assets, and digital ads.

Beyond her full-time role, Katie is an active freelance photographer and videographer, driven by a passion for travel and creative collaboration. She specializes in product, lifestyle, and music projects, working with clients such as Citizens of Humanity, Manchester Orchestra, and Warner Music to create memorable images and video content.

Her creative process is uniquely driven by finding and refining the most controversial point of tension behind an idea to create desire.

Personality Overview

Believer

Big Picture Person

Full Of Energy

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Creative Art Direction
Leads art direction for brands like CVS and Slack, turning abstract visions into aesthetically-pleasing campaigns from concept to execution.
Social Media Campaigns
Concepted and produced a social media campaign for CVS that resulted in a record level of engagement for the brand's social channels.
Lifestyle Photography
As a freelance photographer, she works with prominent brands like Citizens of Humanity and Nike, specializing in lifestyle and product imagery.

Media Appearances

Katie has no verified media appearances

Work History

9-2023
Senior Art Director at minds + assembly
4-2022 - 9-2024
Art Director at Saatchi & Saatchi (We Are Saatchi)
3-2021 - 5-2022
Art Director at redpepper
1-2018 - 9-2024
Freelance Photography at Freelance
1-2018 - 9-2024
Freelance Videographer at Freelance

Education

2012 - 2016
Bachelor's Degree in Strategic Communication from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 9 Location : United States Job Level : Senior Designation : Senior Art Director at minds + assembly
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Katie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Katie take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Katie

Personality Compatibility


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