Katie Sweeney

Enigma
DISC Type : cid

Senior Marketing Manager, Global at RES

Glasgow, Scotland, United Kingdom

Overview

Katie has no verified overview

Personality Overview

Hard To Convince

Fast Follower

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

1-2024
Senior Marketing Manager, Global at RES
7-2019 - 1-2024
Marketing Manager (UK&I) at RES
7-2012 - 7-2019
Head of Marketing (including bid team) at Campbell and Kennedy Ltd
3-2011 - 7-2012
Social Media Marketing Manager at Business Cost Consultants
7-2008 - 3-2011
International Partnership Coordinator at University of the West of Scotland

Education

2000 - 2005
BA (Hons) 2:1 from University of Strathclyde
8-2003 - 7-2004
Marketing from Universidad de Zaragoza

More Information

Social Presence :

Prographics :

Exp : 17 Location : Glasgow, Scotland, United Kingdom Job Level : Middle Designation : Senior Marketing Manager, Global at RES
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Katie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Katie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Katie

Personality Compatibility


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