Katie (Thomas) Hughes

Inquirer
DISC Type : cd

Key Account Executive, AEM & Workfront - Financial Services at Adobe

San Diego, California, United States

Overview

Katie is a seasoned sales leader at Adobe, specializing in content and collaboration solutions for the financial services industry. A top performer with a history at Salesforce, she excels in consultative selling to help clients overcome business challenges with technology. She holds a B. S. in Kinesiology from William & Mary.

Outside of her tech career, Katie is a certified Level 1 Lagree Instructor, showcasing her passion for fitness and wellness. She was a competitive collegiate athlete at William & Mary, demonstrating a strong sense of discipline and dedication in her personal pursuits.

Unique fact: During her college career, Katie was named the Colonial Athletic Association (CAA) Swimmer of the Week.

Personality Overview

Demanding

Judgemental

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Financial Services Tech
Her current and past roles at Adobe focus specifically on providing content and workfront solutions to the Financial Services Industry (FSI).
Content Supply Chain
She is part of Adobe's Content Supply Chain organization and actively partners with other companies in this ecosystem.
Work Management Platforms
She has deep experience selling work management tools like Workfront and looks for candidates with similar backgrounds for her team.

Media Appearances

Katie has no verified media appearances

Work History

12-2024
Key Account Executive, AEM & Workfront - Financial Services at Adobe
4-2024 - 12-2024
Strategic Account Executive, Workfront - FSI at Adobe
12-2023 - 4-2024
Global Account Director, Financial Services at Adobe
5-2022 - 12-2023
Enterprise Account Executive, Workfront at Adobe
12-2020 - 5-2022
Enterprise Account Executive — High Tech Vertical at Salesforce

Education

2011 - 2015
Bachelor of Science (B.S.) from William & Mary
Honors Diploma from Salem High School (Virginia Beach)

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Diego, California, United States Job Level : Middle Designation : Key Account Executive, AEM & Workfront - Financial Services at Adobe
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Katie

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • Their decision making speed is somewhere in the middle.
  • Can Katie take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Katie

Personality Compatibility


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