Katie Walson

Questioner
DISC Type : c

Manager, Content Strategy at Tria Federal (Tria)

Washington, District of Columbia, United States

Overview

Katie Walson is a data-driven Manager of Content Strategy at Tria Federal, where she creates compelling content aligned with organizational strategy. A former journalist, she excels at explaining technical concepts clearly and holds a B. S. from Syracuse University and a Marketing Certificate from Georgetown University.


As a newspaper reporter, Katie won two second-place awards in the statewide Texas APME Journalism contest.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Strategic Content
Her current role and personal posts emphasize creating content that directly aligns with and accomplishes specific business goals, prioritizing strategy over volume.
Travel Technology
As a former Senior Reporter at PhocusWire, she deeply covered technology, mergers, and funding rounds within the travel industry.
B2B Communications
Her background includes reporting for CEO Update, where she covered news impacting C-suite executives at national trade and professional associations.

Media Appearances

Katie has no verified media appearances

Work History

4-2024
Manager, Content Strategy at Tria Federal (Tria)
Senior Reporter at PhocusWire
Reporter at CEO Update
Background Checks Administrator at CFP Board
Communications Specialist at Center for International Private Enterprise

Education

B.S. from Syracuse University
2017 - 2018
Marketing Certificate from Georgetown University School of Continuing Studies

More Information

Social Presence :

Prographics :

Exp : 1 Location : Washington, District of Columbia, United States Job Level : Middle Designation : Manager, Content Strategy at Tria Federal (Tria)
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Katie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Katie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Katie

Personality Compatibility


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