Katina Stevenson

Observer
DISC Type : ic

Marketing Director at The Brand Guild

Washington, District of Columbia, United States

Overview

Katina has no verified overview

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Katina has no verified topics they care about

Media Appearances

Katina has no verified media appearances

Work History

12-2023
Marketing Director at The Brand Guild
7-2023 - 12-2023
Associate Director of Marketing at The Brand Guild
6-2021 - 12-2023
Senior Marketing Manager at The Brand Guild
5-2019 - 6-2021
Marketing Manager at The Brand Guild
11-2018 - 4-2019
Senior Account Director, Marketing Services at Fishbowl Inc.

Education

2008 - 2012
BA from James Madison University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Marketing Director at The Brand Guild
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Insights For Selling To Katina

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katina is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Katina

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Katina move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Katina take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Katina

Personality Compatibility


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