Katrin Blixt

Critic
DISC Type : C

CIO at Permobil

Stockholm, Stockholm County, Sweden

Overview

Katrin Blixt is the Chief Information Officer at Permobil, where she was recently elevated to the Group Management team. With a background in computer engineering and over a decade at Ericsson, she is described as dedicated and passionate, driving digital transformation. She focuses on using technology as a catalyst for innovation and business growth.

Outside of her core responsibilities, Katrin shows a strong belief in purpose-driven work, emphasizing that work should matter beyond just systems and processes. She is a leader focused on building and empowering her team, taking great pride in their passion and dedication to advancing assistive technology for users.

She changed her surname back to an old family name, Blixt, which means "lightning" in Swedish.

Personality Overview

ROI Driven

Precise

Critic

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Digital Transformation
Her promotion to the Group Management team was specifically to fast-track Permobil's digital evolution, making it a core part of the company's strategy.
Harnessing AI
She has publicly stated her focus will be on building smarter solutions and harnessing AI to redefine how Permobil delivers value to its users globally.
Team Empowerment
She consistently expresses pride in her team's passion and dedication, and actively encourages talented individuals to join her "fantastic IT team. "

Media Appearances

Permobil adds CIO to Group Management team. Featured in HME News

See Now

Work History

10-2019
CIO at Permobil
1-2018 - 10-2019
Vice President, Information & Solution Management at Permobil
9-2015 - 1-2018
Vice President, MDM & BI at Permobil
1-2012 - 9-2015
Head of Master Data Management at Ericsson
10-2008 - 4-2011
IT Program Manager at Ericsson

Education

2000 - 2003
BSc from University of Gävle

More Information

Social Presence :

Prographics :

Exp : 21 Location : Stockholm, Stockholm County, Sweden Job Level : Leadership Designation : CIO at Permobil
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Insights For Selling To Katrin

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrin is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Katrin

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Katrin move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Katrin take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Katrin

Personality Compatibility


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