Katrin Maikova

Sharpshooter
DISC Type : DC

Head of Marketing at Flexus Team

Barcelona, Catalonia, Spain

Overview

Ekaterina is a marketing leader at Flexus, specializing in go-to-market strategy for AI-powered products. With a background in Mathematics & Applied Informatics and an MBA from Harbour. Space, she excels at creating clear narratives in complex technical fields. Colleagues describe her as professional, reliable, fast, and organized.

Outside of work, Ekaterina is passionate about immersing herself in new cultures. She has studied Spanish in Barcelona, enjoying the experience of learning about a city through its native language. She also actively participates in the global tech community by attending and engaging at major conferences.

Unique fact: She began her academic journey with a degree in Mathematics and Applied Informatics before building a successful career in brand management and marketing.

Personality Overview

Thorough Evaluator

Fast But Analytical

Rigorous & Demanding

They are very proud of what they do.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

AI-powered Marketing
Her career is focused on GTM strategies for AI companies, and she frequently posts about the impact of AI agents on marketing and research.
Go-to-Market Strategy
She has extensive experience leading GTM execution, from positioning and segmentation to driving acquisition and community growth for tech startups.
Brand Narrative
She is skilled at translating complex product capabilities into compelling messaging and brand stories that connect with customers.

Media Appearances

Katrin has no verified media appearances

Work History

5-2025
Head of Marketing at Flexus Team
1-2024 - 2-2026
Head of Marketing at Refact.ai
9-2022 - 2-2025
Product Marketer at TheNTWK I Digital Business Models
10-2020 - 10-2022
Head of Brand Management & Marketing Communications Department at Ingosstrakh
11-2019 - 10-2020
Junior Brand Manager Danone at Danone

Education

9-2023 - 9-2024
Master of Business Administration - MBA from HARBOUR.SPACE
9-2022 - 9-2023
Master of Business Administration - MBA from HARBOUR.SPACE

More Information

Social Presence :

Prographics :

Exp : 8 Location : Barcelona, Catalonia, Spain Job Level : Mid-senior Designation : Head of Marketing at Flexus Team
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Insights For Selling To Katrin

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Katrin

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Katrin move?

  • They can take decisions very fast if you manage to convince them.
  • Can Katrin take some risk or not?

  • The risks don’t matter much to them.

You And Katrin

Personality Compatibility


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