Katrina Bain (She/Her)

Inspirer
DISC Type : id

UK Managing Director at OK COOL

Greater London, England, United Kingdom

Overview

Katrina has no verified overview

Personality Overview

Generous

Decisive

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Katrina has no verified topics they care about

Media Appearances

Katrina has no verified media appearances

Work History

11-2023
UK Managing Director at OK COOL
10-2020 - 11-2023
Managing Partner at RAPP
5-2016 - 10-2020
Digital Business Director at RAPP
1-2014 - 5-2016
Group Account Director at Saatchi & Saatchi
1-2013 - 1-2014
Account Director at TMW Unlimited

Education

2006 - 2007
MA from University of Leeds
2003 - 2006
BA (Hons) from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : UK Managing Director at OK COOL
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Katrina

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Katrina take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Katrina

Personality Compatibility


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