Katrina Fajardo, MBA

Inspirer
DISC Type : di

Sr. Manager, Strategic Marketing at Baldwin Richardson Foods

Greater Chicago Area, United States

Overview

Katrina has no verified overview

Personality Overview

Charming & Persuasive

Fast Adopter

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Katrina has no verified topics they care about

Media Appearances

Katrina has no verified media appearances

Work History

2-2025
Sr. Manager, Strategic Marketing at Baldwin Richardson Foods
2-2023 - 2-2025
Knowledge and Insights Senior Manager at Lamb Weston
11-2016 - 2-2023
Knowledge and Insights Manager at Lamb Weston
3-2015 - 11-2016
Consumer Insights Manager at ConAgra Foods
1-2014 - 3-2015
Foodservice Analyst at Mintel

Education

2017 - 2019
Master of Business Administration - MBA from Northern Illinois University
2006 - 2010
Bachelor of Science from University of Illinois Chicago

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Chicago Area, United States Job Level : Middle Designation : Sr. Manager, Strategic Marketing at Baldwin Richardson Foods
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Katrina

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Katrina take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Katrina

Personality Compatibility


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