Crystal M. Reynolds, M.B.A.

Inquirer
DISC Type : cd

Corporate Marketing Lead at Baldwin Richardson Foods

Greater Chicago Area, United States

Overview

Crystal has no verified overview

Personality Overview

ROI Conscious

Upfront

Judgemental

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Crystal has no verified topics they care about

Media Appearances

Crystal has no verified media appearances

Work History

4-2025
Corporate Marketing Lead at Baldwin Richardson Foods
7-2022
Co-Founder/CEO at Journey Promotions
11-2017 - 7-2022
Senior Account Director at Walton Isaacson Advertising Agency
12-2011 - 8-2017
Sr. Customer Marketing Manager at The Coca-Cola Company
9-2010 - 12-2011
Brand Operations Manager at The Coca-Cola Company

Education

1997 - 1999
MBA from Michigan State University - Eli Broad College of Business
1989 - 1993
BA from Vanderbilt University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Chicago Area, United States Job Level : Senior Designation : Corporate Marketing Lead at Baldwin Richardson Foods
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Insights For Selling To Crystal M.

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal M. is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Crystal M.

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Crystal M. move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Crystal M. take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Crystal M.

Personality Compatibility


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