Katrina Giles

Initiator
DISC Type : Di

Director of Category Management at Monster Energy

Austin, Texas, United States

Overview

Katrina Giles is the Director of Category Management at Monster Energy, leveraging extensive experience from her previous leadership roles at Bang Energy, including Director of Sales Enablement. A graduate of Arizona State University, she is described as detail-oriented and excellent in her work, with a background that spans sales, distribution strategy, and supply chain management.

Katrina shows an interest in personal and professional growth, sharing motivational content on topics like "The Power of Words" and overcoming adversity. This focus is complemented by her certification in "Communicating with Diplomacy and Tact, " highlighting a commitment to effective and thoughtful interaction in her professional life.

She was recruited to manage sales and distribution for the largest revenue-driving region in the US for Bang Energy.

Personality Overview

Friendly Challenger

Impact-Oriented

Risk-Accepting

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Category Management
As the current Director of Category Management at Monster Energy, this is her primary area of professional focus and expertise.
Sales Enablement
Previously led sales enablement for over 250 professionals at Bang Energy, focusing on organizational efficiency and driving revenue performance.
Distribution Strategy
Managed sales and distribution for the largest U. S. region at Bang Energy, leading 27 independent distributor partners.

Media Appearances

Katrina has no verified media appearances

Work History

8-2023
Director of Category Management at Monster Energy
1-2023 - 8-2023
Director of Sales Enablement at Bang Energy
11-2020 - 1-2023
Head of US Commercial & Distribution Strategy at Bang Energy
1-2020 - 11-2020
Region Manager of Sales & Distribution at Bang Energy
6-2019 - 12-2019
Production Management / Supply Chain at BevSource

Education

2002 - 2006
Bachelor of Science (B.S.) from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Director of Category Management at Monster Energy
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Katrina

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Katrina take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Katrina

Personality Compatibility


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