Katrina Highsmith-Johnson

Enthusiast
DISC Type : i

Manager, Executive Communications and Media Relations at Invest Atlanta

Atlanta, Georgia, United States

Overview

Katrina has no verified overview

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Katrina has no verified topics they care about

Media Appearances

Katrina has no verified media appearances

Work History

5-2024
Manager, Executive Communications and Media Relations at Invest Atlanta
4-2011
Senior Brand Strategist at The Highsmith Group
10-2019 - 5-2024
Senior Manager of Communications and Community Engagement at The Collaborative Firm, LLC
12-2018 - 10-2019
Senior Account Executive at A Brown Olmstead Associates
12-2013 - 2-2018
Public Relations and Marketing Director at PZI Jeans

Education

2005 - 2009
Bachelor of Arts from Delaware State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Atlanta, Georgia, United States Job Level : Middle Designation : Manager, Executive Communications and Media Relations at Invest Atlanta
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Katrina

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Katrina take some risk or not?

  • They can take some low-probability risks if needed.

You And Katrina

Personality Compatibility


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