Katrina Kirsch 🏴‍☠️

Trailblazer
DISC Type : DI

Co-Author & Head of Publishing at Category Pirates

Salt Lake City, Utah, United States

Overview

Katrina Kirsch is a co-author and Head of Publishing at Category Pirates, where she helps entrepreneurs develop compelling content and master category design. A Pepperdine University graduate, she has co-authored several books and is described by colleagues as competent, talented, and supremely detail-oriented.

For the past decade, Katrina has embraced a digital nomad lifestyle, working remotely while traveling the world. Based in Salt Lake City, she is an avid adventurer who enjoys paragliding, hiking, and mountain climbing, and once attempted to summit Denali in Alaska.

Unique fact: To prioritize her personal freedom and agency, she once turned down a potential job offer from Google to build her own freelance writing career.

Personality Overview

Informal

Values Relationships

Friendly But Fast

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Category Design
As a co-author and Head of Publishing at Category Pirates, this is her core professional discipline, focused on helping businesses create and dominate new markets.
Entrepreneurial Writing
She specializes in helping founders and executives transform their ideas into compelling content, developing her own method called "Resonant Thinking" to clarify their voice.
Adventure Sports
Her personal website and articles highlight her passion for outdoor adventures, including paragliding, paramotoring, and mountain climbing.

Media Appearances

Katrina has no verified media appearances

Work History

9-2022
Co-Author & Head of Publishing at Category Pirates
6-2023 - 10-2023
Ambassador at Category Thinkers
1-2022 - 9-2022
Editorial Lead at M1
10-2019 - 2-2022
Managing Editor & Co-Founder at Scribez
7-2017 - 2-2022
Freelance Writer at Self-employed

Education

2011 - 2015
Bachelor of Arts (B.A.) from Pepperdine University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Salt Lake City, Utah, United States Job Level : Mid-senior Designation : Co-Author & Head of Publishing at Category Pirates
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Katrina

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Katrina take some risk or not?

  • They can take risks if necessary.

You And Katrina

Personality Compatibility


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