Katrina McCarter in

Katrina McCarter

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Podcast Host at Katrina McCarter
📍 Melbourne, Victoria, Australia

Katrina McCarter is an award-winning business strategist, speaker, and author with an MBA from Edith Cowan University. After a successful career managing a $140 million team at a Fortune 100 company, she founded three businesses. People who work with her describe her as fantastic, professional, collaborative, and engaging, delivering sharp, actionable insights.

She is passionate about empowering small business owners and entrepreneurs, positioning herself as a "Business Wingwoman" to guide them to success. Katrina is obsessed with data and research, believing it should be the heartbeat of every strategy, moving beyond simple gut feelings in marketing decisions.

Katrina champions the concept of the "Dwell Dividend, " where brands create emotional experiences that encourage customers to stay longer and connect more deeply.

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Experience
25 Years
Current Role
Podcast Host
Job Level
Junior
Location
Melbourne, Victoria, Australia
Personality Overview

How Katrina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Katrina cares about

Marketing to Mums
Identifies mothers as the world's most powerful consumer group. She wrote "The Mother of All Opportunities" and created a program to help businesses understand this demographic.
Zero-Budget Marketing
Hosts the "Marketing With No Money" podcast and speaks frequently on using clever, practical strategies to generate leads and opportunities without significant spending.
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Career

Work history

1-2022
Podcast Host
Katrina McCarter
2-2021
Partnership Strategist
Partnership Mastery
1-2020 - 12-2020
Australian Executive Jury Member
The Gerety Awards
12-2018
Podcast Host
Marketing To Mums
2-2018 - 3-2024
Digital Marketing Instructor
ADMA
In the press

Media appearances

Lessons from Legends: Katrina McCarter. Featured in YouTube
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Marketing With No Money: Katrina McCarter's Smart Strategies for Small Business Growth. Featured in Audacy (Small Business Made Simple Podcast)
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Education
Master of Business Administration (MBA)
Edith Cowan University
Bachelor of Business
Edith Cowan University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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