Katrina McCarter

Visionary
DISC Type : Ds

Podcast Host at Katrina McCarter

Melbourne, Victoria, Australia

Overview

Katrina McCarter is an award-winning business strategist, speaker, and author with an MBA from Edith Cowan University. After a successful career managing a $140 million team at a Fortune 100 company, she founded three businesses. People who work with her describe her as fantastic, professional, collaborative, and engaging, delivering sharp, actionable insights.

She is passionate about empowering small business owners and entrepreneurs, positioning herself as a "Business Wingwoman" to guide them to success. Katrina is obsessed with data and research, believing it should be the heartbeat of every strategy, moving beyond simple gut feelings in marketing decisions.

Katrina champions the concept of the "Dwell Dividend, " where brands create emotional experiences that encourage customers to stay longer and connect more deeply.

Personality Overview

Objective Evaluator

Direct & Assertive

Early Adopter

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Marketing to Mums
Identifies mothers as the world's most powerful consumer group. She wrote "The Mother of All Opportunities" and created a program to help businesses understand this demographic.
Zero-Budget Marketing
Hosts the "Marketing With No Money" podcast and speaks frequently on using clever, practical strategies to generate leads and opportunities without significant spending.
Customer Experience
Focuses on creating emotional connections in retail. She discusses the "Dwell Dividend, " where customers stay longer and engage more deeply when they feel something.

Media Appearances

Lessons from Legends: Katrina McCarter. Featured in YouTube

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Marketing With No Money: Katrina McCarter's Smart Strategies for Small Business Growth. Featured in Audacy (Small Business Made Simple Podcast)

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Power of Facebook Groups with Katrina McCarter. Featured in Marketing to Mums (Australia)

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Work History

1-2022
Podcast Host at Katrina McCarter
2-2021
Partnership Strategist at Partnership Mastery
1-2020 - 12-2020
Australian Executive Jury Member at The Gerety Awards
12-2018
Podcast Host at Marketing To Mums
2-2018 - 3-2024
Digital Marketing Instructor at ADMA

Education

Master of Business Administration (MBA) from Edith Cowan University
Bachelor of Business from Edith Cowan University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Melbourne, Victoria, Australia Job Level : Junior Designation : Podcast Host at Katrina McCarter
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Katrina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Katrina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Katrina

Personality Compatibility


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