Katrina Rojas Mercado

Commander
DISC Type : D

Co-Founder and Managing Partner at Elytra Holdings

Greater Chicago Area, United States

Overview

Katrina has no verified overview

Personality Overview

Impact-Driven

Very Quick

Risk-Taker

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They put a lot of effort into ensuring personal success.

Topics They Care About

Katrina has no verified topics they care about

Media Appearances

Katrina has no verified media appearances

Work History

2025
Co-Founder and Managing Partner at Elytra Holdings
2023 - 2025
Global Head of Digital Product at Valtech
2022 - 2023
Senior Product Manager, Salesforce at Zillow
2022 - 2023
Board Member at League of Women Voters
2021 - 2022
Associate Director, Salesforce Product Owner at Wolters Kluwer

Education

8-2023 - 6-2025
Master of Business Administration - MBA from Northwestern University - Kellogg School of Management
BA from Concordia University Chicago

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Co-Founder and Managing Partner at Elytra Holdings
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Katrina

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • If convinced, they can reach decisions quite fast.
  • Can Katrina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Katrina

Personality Compatibility


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