Katrina Rojas Mercado in

Katrina Rojas Mercado

Commander · DISC type D
Co-Founder and Managing Partner at Elytra Holdings
📍 Greater Chicago Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
Co-Founder and Managing Partner
Job Level
Leadership
Location
Greater Chicago Area, United States
Personality Overview

How Katrina shows up

Impact-Driven
Very Quick
Risk-Taker

They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships. They put a lot of effort into ensuring personal success.

Priorities

Topics Katrina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2025
Co-Founder and Managing Partner
Elytra Holdings
2023 - 2025
Global Head of Digital Product
Valtech
2022 - 2023
Senior Product Manager, Salesforce
Zillow
2022 - 2023
Board Member
League of Women Voters
2021 - 2022
Associate Director, Salesforce Product Owner
Wolters Kluwer
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
8-2023 - 6-2025
Master of Business Administration - MBA
Northwestern University - Kellogg School of Management
BA
Concordia University Chicago
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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