Katrine Alstrup Wagner

Enigma
DISC Type : cdi

Marketing Communications Specialist at Hempel A/S

Copenhagen, Capital Region of Denmark, Denmark

Overview

Katrine is a results-driven Marketing Communications Specialist at Hempel A/S, specializing in crafting global omnichannel strategies. She has a background in managing large-scale campaigns from concept to execution. People who have worked with her describe her as bright, creative, and responsible.

Her early career at Ørsted, a leader in renewables, suggests an interest in sustainable energy. She also follows the business and branding strategies of major global companies like The Walt Disney Company and Deloitte, indicating a passion for impactful corporate communications.

She recently moved into the marine industry, focusing on marketing communications for Hempels Marine segment.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Challenger

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Omnichannel Campaigns
Managed large-scale global omnichannel campaigns for various clients, handling everything from strategy and concept development to execution and reporting.
Brand Management
Holds an MSc in Brand and Communications Management and is passionate about turning insights into communication initiatives that build long-term brand value.
Marine Industry
Recently joined Hempel's Marine segment, expressing excitement to apply her marketing and communication skills within this specific industry.

Media Appearances

Katrine has no verified media appearances

Work History

9-2025
Marketing Communications Specialist at Hempel A/S
8-2024 - 5-2025
Senior Consultant at Kunde & Co
2-2023 - 8-2024
Consultant at Kunde & Co
12-2021 - 2-2023
Associate Consultant at Kunde & Co
10-2019 - 9-2021
Student Assistant (Global Branding & Marketing) at Ørsted

Education

2019 - 2021
Cand.Merc from Copenhagen Business School
2016 - 2019
Bachelorgrad from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Junior Designation : Marketing Communications Specialist at Hempel A/S
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Insights For Selling To Katrine Alstrup

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrine Alstrup is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Katrine Alstrup

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Katrine Alstrup move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Katrine Alstrup take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Katrine Alstrup

Personality Compatibility


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