Katti Fields

Questioner
DISC Type : c

Board Member - Customer Experience Certificate Program at Rutgers University

Santa Monica, California, United States

Overview

Katti has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Katti has no verified topics they care about

Media Appearances

Katti has no verified media appearances

Work History

1-2019
Board Member - Customer Experience Certificate Program at Rutgers University
1-2014
Vice President, Dealer Products and Operations at Edmunds.com
4-2012 - 1-2014
Vice President, Sales Operations and Support at Edmunds.com
1-2001 - 4-2012
Executive Director, Enterprise Planning at Edmunds.com

Education

2004 - 2009
M.B.A. from University of Maryland Global Campus
2004 - 2008
M.S. from University of Maryland Global Campus

More Information

Social Presence :

Prographics :

Exp : 25 Location : Santa Monica, California, United States Job Level : Senior Designation : Board Member - Customer Experience Certificate Program at Rutgers University
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Insights For Selling To Katti

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katti is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Katti

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katti move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Katti take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Katti

Personality Compatibility


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