Kaviya Gowthaman

Sharpshooter
DISC Type : CD

Affiliate Growth Specialist at Paul Street

Chennai, Tamil Nadu, India

Overview

Kaviya is an Affiliate Growth Specialist focused on D2C, B2C, and B2B SaaS marketing. With a Post Graduate Diploma in Management, she excels in driving revenue through affiliate and influencer partnerships. Colleagues describe her as motivated, enthusiastic, humble, and a thorough professional dedicated to growing revenue through data-driven strategies.

Outside of work, Kaviya has a passion for swimming, a sport she has pursued since she was ten years old. She also shows an interest in other adventurous water sports like diving. Her writing reflects a creative and relatable personality, touching on topics from career philosophy to everyday experiences.

She co-authored a publication on an experimental "rotating house based on heliotropism" during her engineering studies.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Fast But Analytical

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They are not focused on building rapport and relationships.

Topics They Care About

Affiliate & Influencer Marketing
Her career is centered around managing and growing affiliate and influencer programs for SaaS companies like HighLevel and Zoho.
Data-Driven Growth
Emphasizes being a revenue and growth-focused marketer, using data from paid channels and review sites to achieve measurable results.
SaaS Marketing
Her professional experience is rooted in marketing for D2C, B2C, and B2B SaaS businesses, demonstrating a deep understanding of the industry.

Media Appearances

Kaviya has no verified media appearances

Work History

9-2024
Affiliate Growth Specialist at Paul Street
6-2024 - 8-2024
Affiliate Manager II at HighLevel
2-2023 - 5-2024
Marketing Analyst at Zoho
2-2021 - 1-2023
Digital Marketing Analyst at Zoho
6-2019 - 2-2021
Content Writer & Social Media Strategist at Freelance Digital Marketing

Education

2018 - 2020
Post Graduate Diploma in Management from Thiagarajar School of Management
2013 - 2017
Bachelor of Engineering (B.E.) from SNS College Of Engineering

More Information

Social Presence :

Prographics :

Exp : 6 Location : Chennai, Tamil Nadu, India Job Level : Junior Designation : Affiliate Growth Specialist at Paul Street
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Insights For Selling To Kaviya

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kaviya is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kaviya

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kaviya move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kaviya take some risk or not?

  • The risks don’t matter much to them.

You And Kaviya

Personality Compatibility


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