Ricardo Reis, CEA

Critic
DISC Type : C

Head Comercial at Santander Brasil

São Paulo, São Paulo, Brazil

Overview

Ricardo Reis, CEA, is Head Comercial at Santander Brasil, bringing over 20 years of experience in the financial market. His career spans operational roles to executive leadership, emphasizing risk vision, operational discipline, and team building. He holds an MBA from FGV and a Master in Business Management from FIA.

He is dedicated to fostering young talent, actively engaging with interns and young apprentices within Santander. Ricardo also has a passion for continuous learning, demonstrated by his diverse certifications and courses.

Ricardo has dedicated 20 years to Santander, inspired by his fathers long career.

Personality Overview

Critic

Negotiator

Precise

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Retail Banking Strategy
As Head Comercial at Santander, he is focused on retail banking, particularly the "Varejo" segment, and driving commercial results.
Investment Advisory
Ricardo has experience as an Investment Manager and is focused on providing quality investment advice to clients through platforms like Santander Select.
Talent Development
He is passionate about nurturing young talent, frequently interacting with interns and apprentices, and promoting growth opportunities within the bank.

Media Appearances

Ricardo has no verified media appearances

Work History

9-2018
Head Comercial at Santander Brasil
10-2017 - 10-2018
Superintendente Santander Select at Santander Brasil
9-2005 - 9-2017
Superintendente Comercial Pessoa Física at Santander Brasil
10-2011 - 2-2012
Gerente de Investimentos | Programa Mundo Santander at Banco Santander Mexico
9-2004 - 9-2005
Customer Care Supervisor at TIM Brasil

Education

2009 - 2010
Master em Gestão de Negócios from FIA - Fundação Instituto de Administração
2010 - 2012
Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 26 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Head Comercial at Santander Brasil
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ricardo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ricardo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ricardo

Personality Compatibility


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