Kay Hammond

Initiator
DISC Type : Di

Chief Executive Officer at Click12Win Ltd

Burntwood, England, United Kingdom

Overview

Kay is an accomplished marketing leader with a career spanning from a sole trader in 1994 to the CEO of a multi-award-winning agency. She currently serves as Marketing Director at Brave Bear and is the CEO of her new venture, Click12Win Ltd. Her expertise lies in social media, content creation, and ecommerce conversion.

Described by peers as energetic, kind, generous, and wise, Kay has a passion for helping other entrepreneurs succeed. Her latest business venture was born directly from her personal love for the thrill of entering and winning competitions, a hobby she has enjoyed for years. She is also interested in major brands like the LEGO Group.

Unique fact: Her new competition website, Click12Win, was founded based on her personal passion for entering prize draws.

Personality Overview

Impact-Oriented

Friendly Challenger

Confident

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Prize Competitions
Her new company, Click12Win, is a competition site directly inspired by her personal, long-standing love of entering them. This is her most recent and primary focus.
Entrepreneurial Growth
She grew her previous agency from a sole proprietorship into an award-winning firm and now enjoys advising startups, as noted in numerous personal recommendations.
Social Media Communities
She aims to create a "super engaged social media community" for her new brand, leveraging her core competency in social media strategy to drive business.

Media Appearances

Kay has no verified media appearances

Work History

9-2023
Chief Executive Officer at Click12Win Ltd
5-2019
Marketing Director at Brave Bear Marketing
3-1994 - 5-2019
CEO at TAMBA | Social Media Marketing | Digital | PR | Marketing & Communications Agency

Education

1987 - 1993
Education details unavailable from Highclare

More Information

Social Presence :

Prographics :

Exp : 31 Location : Burntwood, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Click12Win Ltd
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Insights For Selling To Kay

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kay is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kay

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kay move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Kay take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Kay

Personality Compatibility


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