Kayla Ferrari

Inspirer
DISC Type : id

Growth Director at Brainlabs

United Kingdom

Overview

Kayla is a brand and marketing strategist, currently serving as Growth Director at Brainlabs. With experience across the UK and Australia, she specializes in influencer marketing and creating bold campaigns that connect and convert. She holds a Bachelor of Arts from Virginia Polytechnic Institute and State University.

Having worked in both Australia and the UK, Kayla has a passion for bridging cultural gaps for brands. She describes herself as having strong opinions and sharp instincts, with a focus on mentoring the next wave of creative talent in the marketing industry.

She founded Poolside Strategies as a side project to help Australian D2C brands successfully launch in the UK market.

Personality Overview

Charming & Persuasive

Decisive

Confident & Optimistic

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Influencer Marketing
Her professional focus and headline expertise, with a history of curating influencer partnerships for global and homegrown brands.
Viral Brand Campaigns
She analyzes and shares insights on culturally aware, creator-led campaigns, such as Dr. Pepper's use of TikTok and brand collaborations like Stanley x Loewe.
D2C Brand Growth
Founded Poolside Strategies specifically to support Australian direct-to-consumer brands with their influencer campaigns and PR efforts in the UK market.

Media Appearances

Kayla has no verified media appearances

Work History

1-2026
Growth Director at Brainlabs
10-2024 - 1-2026
International Account Director at 75Media
4-2025 - 12-2025
Founder at Poolside Strategies
7-2024 - 10-2024
Account Director at Truffle Social
11-2023 - 7-2024
Account Director at The Concierge Agency

Education

Bachelor of Arts - BA from Virginia Polytechnic Insitute and State University

More Information

Social Presence :

Prographics :

Exp : 2 Location : United Kingdom Job Level : Mid-senior Designation : Growth Director at Brainlabs
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Insights For Selling To Kayla

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kayla is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kayla

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kayla move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Kayla take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Kayla

Personality Compatibility


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