Kayla Ferrari in

Kayla Ferrari

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Growth Director at Brainlabs
📍 United Kingdom

Kayla is a brand and marketing strategist, currently serving as Growth Director at Brainlabs. With experience across the UK and Australia, she specializes in influencer marketing and creating bold campaigns that connect and convert. She holds a Bachelor of Arts from Virginia Polytechnic Institute and State University.

Having worked in both Australia and the UK, Kayla has a passion for bridging cultural gaps for brands. She describes herself as having strong opinions and sharp instincts, with a focus on mentoring the next wave of creative talent in the marketing industry.

She founded Poolside Strategies as a side project to help Australian D2C brands successfully launch in the UK market.

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Experience
2 Years
Current Role
Growth Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Kayla shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Kayla cares about

Influencer Marketing
Her professional focus and headline expertise, with a history of curating influencer partnerships for global and homegrown brands.
Viral Brand Campaigns
She analyzes and shares insights on culturally aware, creator-led campaigns, such as Dr. Pepper's use of TikTok and brand collaborations like Stanley x Loewe.
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Career

Work history

1-2026
Growth Director
Brainlabs
10-2024 - 1-2026
International Account Director
75Media
4-2025 - 12-2025
Founder
Poolside Strategies
7-2024 - 10-2024
Account Director
Truffle Social
11-2023 - 7-2024
Account Director
The Concierge Agency
In the press

Media appearances

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Education
Bachelor of Arts - BA
Virginia Polytechnic Insitute and State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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