Kayleigh Groenenberg

Examiner
DISC Type : cs

Content marketer at Dapper - B2B Growth Agency

Netherlands

Overview

Kayleigh is a Content Marketer at Dapper, a B2B growth agency, where she specializes in creating content that drives business growth. She provides fresh insights on demand and content marketing. Kayleigh holds a Bachelors degree from Rotterdam Business School RUAS and has an Agile Consulting certification.

Outside of her marketing role, Kayleigh values family and career dedication, inspired by her father who worked at the same company for 33 years, rising from the bottom to become a director. She brings a touch of humor to her professional insights.

She once wrote a post publicly roasting her own LinkedIn strategy to question why she didnt have 30, 000 followers yet.

Personality Overview

Process Oriented

Tough To Convince

Overcautious

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

B2B Content Marketing
Her core role at Dapper involves creating B2B content that drives growth. She regularly shares insights on content and demand generation.
LinkedIn Growth
She publicly analyzes content strategies on LinkedIn, including her own, to understand follower growth and engagement, showing a meta-interest in the platform itself.
B2B Thought Leadership
She actively discusses the importance of creator-led content in influencing B2B buyers, referencing research on the topic to encourage peers.

Media Appearances

Kayleigh has no verified media appearances

Work History

1-2025
Content marketer at Dapper - B2B Growth Agency
4-2024 - 1-2025
Content marketer at TechNL
9-2023 - 1-2024
Marketing & Sales at Parkimeter
6-2021 - 8-2024
Debt collecter at Flanderijn
9-2020 - 6-2021
Customer service at Yource Group

Education

2021 - 2025
Bachelor's degree from Rotterdam Business School RUAS
9-2024 - 12-2024
Exchange from Universitas Atma Jaya Yogyakarta

More Information

Social Presence :

Prographics :

Exp : 5 Location : Netherlands Job Level : N/A Designation : Content marketer at Dapper - B2B Growth Agency
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Insights For Selling To Kayleigh

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kayleigh is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Kayleigh

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kayleigh move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Kayleigh take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Kayleigh

Personality Compatibility


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