Keegan Hudson

Questioner
DISC Type : c

Vice President of Business Development at The Lead

Los Angeles, California, United States

Overview

Keegan Hudson is the Vice President of Business Development at The Lead, specializing in building high-impact relationships between tech companies and leaders in the brand and retail sectors. With over seven years of experience, including roles at Shoptalk, he has a proven track record in sales and partnership development. He holds a BA from the University of St Andrews.

Outside of his professional pursuits, Keegan is a sports enthusiast with a clear interest in golf, following major brands like Callaway. He also follows the National Football League (NFL), indicating a passion for American football.

He is currently organizing The 2026 Lead Summit, which features a distinctive western-inspired theme called “New Frontiers. ”

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Retail & Brand Tech
His entire career is focused on fostering connections between technology firms and leaders within the retail and brand industries.
E-commerce Partnerships
He actively announces and promotes sponsors in e-commerce sectors like logistics (ShipBob), post-purchase experience (AfterShip), and enterprise resource planning (Tailor).
Performance Marketing
His recent work involves securing sponsorships from global affiliate marketing networks like AWIN, showing a focus on performance-based acquisition strategies.

Media Appearances

Keegan has no verified media appearances

Work History

2-2022
Vice President of Business Development at The Lead
10-2019 - 1-2022
VP of Sales at Shoptalk
7-2019 - 10-2019
Business Development Manager at Shoptalk
5-2018 - 6-2019
Senior Account Manager at Blue House Sales Group
10-2014 - 4-2018
Account Manager at Blue House Sales Group

Education

BA(Honors) from University of St Andrews
Education details unavailable from St. John's College High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Los Angeles, California, United States Job Level : Senior Designation : Vice President of Business Development at The Lead
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Insights For Selling To Keegan

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keegan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Keegan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Keegan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Keegan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Keegan

Personality Compatibility


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