Keisha Spicer in

Keisha Spicer

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Director at Heyday Wake Boats
📍 Knoxville Metropolitan Area, United States

Keisha Spicer is the Director for Heyday Wake Boats, an energetic leader with over a decade of experience driving growth and innovation for its parent company, Brunswick. An MBA graduate from Lincoln Memorial University, people describe her as innovative, smart, and a self-starter, guiding brand strategy and new product development for the fast-growing brand.

Her passion for the marine industry is deeply personal, rooted in childhood memories of boating and wakeboarding with her family in East Tennessee. She aims to create those same cherished experiences for other families, focusing on making the on-water lifestyle accessible to the next generation of boaters.

Keisha is a decorated industry leader, recognized by Boating Industry magazine with both the "40 Under 40" and "Women Making Waves" awards in the same year.

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Experience
16 Years
Current Role
Director
Job Level
Mid-senior
Location
Knoxville Metropolitan Area, United States
Personality Overview

How Keisha shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Keisha cares about

Brand Growth
She leads the strategy and portfolio for Heyday Wake Boats, noted as one of the fastest-growing brands in its category.
Product Innovation
Her role involves leading the tactical execution for new product development, including the successful launch of award-winning boat models like the H22 and H20.
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Career

Work history

3-2022
Director
Heyday Wake Boats
1-2019 - 3-2022
Strategy and Business Development Manager
Heyday Wake Boats
12-2015 - 1-2019
District Business & Marketing Manager
Brunswick Boat Group
3-2014 - 12-2015
Inside Sales Representative
Brunswick Boat Group
10-2011 - 3-2014
International Planner
Brunswick Boat Group
In the press

Media appearances

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Education
8-2010 - 12-2011
Master of Business Administration - MBA
Lincoln Memorial University
2010 - 2011
Masters
Lincoln Memorial University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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