Keith Burns

Enthusiast
DISC Type : i

CEO at CyberData Pros

Los Angeles, California, United States

Overview

Keith Burns is the Co-Chairman and CEO of Lullwater & Co. , a private investment firm focused on acquiring and growing businesses for the long term. With a background in corporate law and finance from Columbia Law and Goldman Sachs, he specializes in disciplined operations and strategic acquisitions, particularly entrepreneurship through acquisition.

Described as leading with integrity and heart, Keith is a former first-generation college student dedicated to mentorship and community. He serves on the alumni board for Emory University, where he established a need-based scholarship, and operates by the corporate motto "learn, build, teach. "

His first acquisition grew more than 15 times through a strategy of disciplined operations and strategic add-on acquisitions.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Entrepreneurship thru Acquisition
He teaches a course on this subject at The University of Chicago Booth School of Business and built his own firm through this model, including a successful exit after 15+ acquisitions.
Long-Term Growth
His firm, Lullwater & Co. , was founded to invest in and build enduring businesses, reflecting his philosophy of compounding efforts over time rather than seeking quick exits.
Operational Discipline
He frequently emphasizes that the real work begins after an acquisition, focusing on building strong teams, culture, and processes to scale companies effectively.

Media Appearances

Keith has no verified media appearances

Work History

10-2025
CEO at CyberData Pros
9-2025
Member at The Founders Club
4-2020
Co-Chairman & CEO at Lullwater & Co.
10-2024
Adjunct Assistant Professor of Entrepreneurship at The University of Chicago Booth School of Business
9-2024
Co-Executive Chairman at One Physics

Education

2004 - 2005
MsRED from Columbia University
2002 - 2005
JD from Columbia Law School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Los Angeles, California, United States Job Level : Leadership Designation : CEO at CyberData Pros
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Keith

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Keith take some risk or not?

  • They can take some low-probability risks if needed.

You And Keith

Personality Compatibility


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