Rutger IJntema

Questioner
DISC Type : c

Hogeschool Hoofddocent - Innovatie, Ondernemen, Waardecreatie, Samenwerken in zorg en welzijn at Hogeschool Utrecht

Utrecht, Utrecht, Netherlands

Overview

Rutger IJntema is a Principal Lecturer and researcher at HU University of Applied Sciences Utrecht, specializing in healthcare innovation. With a PhD in value-driven healthcare and a background as a physiotherapist and MBA, he focuses on merging clinical quality with business model innovation to empower entrepreneurs in primary care, particularly physiotherapy.

He was awarded the "Joost de Bie prijs" for his significant contributions to the field of psychosomatic physiotherapy.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Healthcare Innovation
Drives research and develops courses on business model innovation for primary care physiotherapy practices to help them navigate a changing healthcare landscape.
Value-Driven Healthcare
His PhD research focused on creating value in physiotherapy by balancing clinical quality, patient service, and financial performance for healthcare organizations.
Physiotherapy Entrepreneurship
Co-creator of the "Kleinbedrijf Index Fysiotherapie, " an index that analyzes the business challenges and opportunities for small physiotherapy practices in the Netherlands.

Media Appearances

Promotie Rutger IJntema - Hogeschool Utrecht. Featured in Hogeschool Utrecht

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Work History

9-2025
Hogeschool Hoofddocent - Innovatie, Ondernemen, Waardecreatie, Samenwerken in zorg en welzijn at Hogeschool Utrecht
6-2011
Onderzoeker lectoraat Financieel Economisch Innovatie at Hogeschool Utrecht
2-2017
Onderzoeker Lectoraat Innovatie van Beweegzorg at Hogeschool Utrecht
12-2019 - 12-2024
Directeur-Bestuurder at Innovatie Platform Fysiotherapie
2-2014 - 6-2018
Executive Committee IOPTMH (Secretary) at International Organization Physiotherapy in Mental Health (IOPTMH)

Education

2-2017 - 1-2025
PhD from Utrecht University
Senior Ontwerper Onderwijs hoger onderwijs from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

More Information

Social Presence :

Prographics :

Exp : 19 Location : Utrecht, Utrecht, Netherlands Job Level : N/A Designation : Hogeschool Hoofddocent - Innovatie, Ondernemen, Waardecreatie, Samenwerken in zorg en welzijn at Hogeschool Utrecht
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Insights For Selling To Rutger

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rutger is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rutger

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rutger move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rutger take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rutger

Personality Compatibility


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