Keith Lash

Observer
DISC Type : ci

Division President at Drees Homes

Indianapolis, Indiana, United States

Overview

Keith has no verified overview

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

4-2024
Division President at Drees Homes
2-2018 - 4-2024
Vice President, Land Acquisition and Development at Lennar
5-2016 - 2-2018
Vice President of Land Acquisition and Development at CalAtlantic Homes (Legacy Ryland Homes)
4-2014 - 5-2016
Director of Land Development at Ryland Homes
7-2006 - 4-2014
Executive Vice President at Brenwick Development Company, Inc.

Education

1989 - 1993
BS from Purdue University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Indianapolis, Indiana, United States Job Level : N/A Designation : Division President at Drees Homes
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Keith

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Keith take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Keith

Personality Compatibility


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