Kenneth Tange

Judge
DISC Type : Dc

Marketing Director & Head of B2B Marketing at DFDS

Virum, Capital Region, Denmark

Overview

Kenneth is a marketing leader with over 15 years of experience in brand building and driving growth for companies like DFDS, Sonos, and Dixa. He focuses on transforming companies to be more customer-centric and empowering his teams. A graduate of Copenhagen Business School, people describe him as a no-nonsense executer and a social creature who builds great relationships.

He is passionate about creating an atmosphere where people enjoy working and winning together. His philosophy centers on the power of connection and showing up for others to create outcomes where 1+1 can equal more than 2. He actively shares his thoughts on leadership and teamwork, encouraging others to emerge into something new and unexpected.

He is a strong believer in the power of great partnerships, which he considers the ultimate proof of effective collaboration.

Personality Overview

Fast But Wary

Features Driven

Objective Thinker

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

B2B Marketing
As the former Head of B2B Marketing at DFDS, he has extensive experience in developing go-to-market strategies and unlocking the potential of freight and logistics offerings.
Strategic Partnerships
A recurring theme in his posts, he believes partnerships are the ultimate proof of collaboration and has launched key partnerships with companies like HAY and Elkjop while at Sonos.
Brand Building
Describes himself as a "brand builder at heart" and "lover of brands, " having led brand experience and performance at major companies like Sonos and DFDS.

Media Appearances

Kenneth has no verified media appearances

Work History

3-2020
Marketing Director & Head of B2B Marketing at DFDS
1-2019 - 1-2020
VP of Marketing at Dixa
9-2014 - 12-2018
Nordic Marketing Manager at Sonos, Inc.
4-2014 - 9-2014
Nordic Key Account Manager at Alcon, a Novartis company
9-2012 - 4-2014
Nordic Marketing Manager at Alcon, a Novartis company

Education

9-2002 - 3-2005
Cand. Merc. DCM from Copenhagen Business School
1998 - 2002
BA from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Virum, Capital Region, Denmark Job Level : Mid-senior Designation : Marketing Director & Head of B2B Marketing at DFDS
URL has been copied!

Insights For Selling To Kenneth

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kenneth is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kenneth

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Kenneth move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Kenneth take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Kenneth

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.