Keith McBride

Enthusiast
DISC Type : i

Vice President, Growth & Product at Alaffia & AYEYA

Cedar Park, Texas, United States

Overview

Keith has no verified overview

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

7-2025
Vice President, Growth & Product at Alaffia & AYEYA
3-2021 - 7-2025
Director of Merchandising - Body Care, Family Care, Home Care, Seasonal at Whole Foods Market
1-2020 - 3-2021
Director of Pricing Analytics at Whole Foods Market
1-2017 - 1-2020
Director of Health & Wellness Supplements at Whole Foods Market
11-2012 - 1-2017
Senior Category & Operations Manager - Whole Body Department at Whole Foods Market

Education

2000 - 2004
Bachelor's degree from Suffolk University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Cedar Park, Texas, United States Job Level : Senior Designation : Vice President, Growth & Product at Alaffia & AYEYA
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Keith

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Keith take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Keith

Personality Compatibility


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