Keith Pranghofer

Doer
DISC Type : ds

Co-Founder and Advisor at ABM for Good

Bend, Oregon, United States

Overview

Keith is a tech marketing leader at Microsoft, specializing in go-to-market strategy and strategic ISV partnerships. A pioneer in customer-centric, account-based marketing (ABM), he has a long history of building programs that drive revenue and loyalty. He holds an MBA from the University of Washington Foster School of Business.

He is passionate about applying his professional expertise for social impact. This is demonstrated through his work co-founding ABM for Good, an organization that mobilizes marketing professionals to volunteer their skills and help non-profits advance their missions and programs.

He co-founded an organization to provide pro-bono, high-level marketing strategies to non-profit organizations.

Personality Overview

Long-term Focused

Deliberate Doer

Results Focused

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Account-Based Marketing
He is a vocal advocate for ABM, viewing it as a customer-obsessed business strategy for growth and building long-term, durable relationships with clients.
Go-to-Market Strategy
His current role at Microsoft is focused on leading the end-to-end GTM engagement and activation for a multi-billion dollar portfolio of strategic software vendor partnerships.
Non-Profit Enablement
Co-founded ABM for Good to bring the power of account-based marketing to the non-profit sector, helping them advance their missions and secure sustainable resources.

Media Appearances

Let's Talk ABM with Microsoft's Keith Pranghofer (FULL ...). Featured in YouTube

See Now

Work History

1-2025
Co-Founder and Advisor at ABM for Good
1-2022
GTM Lead, ISV Strategic Partnerships at Microsoft
1-2016 - 4-2022
Director of Strategic Account Engagement at Microsoft
6-2012 - 1-2016
Director of Global Field Marketing & Customer Marketing, Consulting Services at Microsoft
5-2005 - 9-2005
MBA Intern, Science & Technology Division at Apple

Education

2004 - 2006
MBA from UW Foster School of Business
1997 - 2001
Bachelor of Arts from Pacific Lutheran University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bend, Oregon, United States Job Level : Leadership Designation : Co-Founder and Advisor at ABM for Good
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Keith

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Keith take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Keith

Personality Compatibility


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