Keith Pranghofer in

Keith Pranghofer

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Co-Founder and Advisor at ABM for Good
📍 Bend, Oregon, United States

Keith is a tech marketing leader at Microsoft, specializing in go-to-market strategy and strategic ISV partnerships. A pioneer in customer-centric, account-based marketing (ABM), he has a long history of building programs that drive revenue and loyalty. He holds an MBA from the University of Washington Foster School of Business.

He is passionate about applying his professional expertise for social impact. This is demonstrated through his work co-founding ABM for Good, an organization that mobilizes marketing professionals to volunteer their skills and help non-profits advance their missions and programs.

He co-founded an organization to provide pro-bono, high-level marketing strategies to non-profit organizations.

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Experience
16 Years
Current Role
Co-Founder and Advisor
Job Level
Leadership
Location
Bend, Oregon, United States
Personality Overview

How Keith shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Keith cares about

Account-Based Marketing
He is a vocal advocate for ABM, viewing it as a customer-obsessed business strategy for growth and building long-term, durable relationships with clients.
Go-to-Market Strategy
His current role at Microsoft is focused on leading the end-to-end GTM engagement and activation for a multi-billion dollar portfolio of strategic software vendor partnerships.
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Career

Work history

1-2025
Co-Founder and Advisor
ABM for Good
1-2022
GTM Lead, ISV Strategic Partnerships
Microsoft
1-2016 - 4-2022
Director of Strategic Account Engagement
Microsoft
6-2012 - 1-2016
Director of Global Field Marketing & Customer Marketing, Consulting Services
Microsoft
5-2005 - 9-2005
MBA Intern, Science & Technology Division
Apple
In the press

Media appearances

Let's Talk ABM with Microsoft's Keith Pranghofer (FULL ...). Featured in YouTube
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Education
2004 - 2006
MBA
UW Foster School of Business
1997 - 2001
Bachelor of Arts
Pacific Lutheran University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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