Keith Putnam-Delaney is the Co-Founder and CEO of Primer, specializing in martech and customer acquisition. With a background in growth at Dropbox and Eden Inc., he focuses on solving data fragmentation for B2B companies. People who have worked with him describe him as smart, strategic, and thoughtful.
Originally a history major from Brown University, Keith now passionately geeks out about marketing technology, a subject his wife notes he even discusses in his sleep. His career shifted from brand strategy for major companies like Harley Davidson to the tech world in San Francisco.
Unique fact: Despite studying history, his primary professional passion became solving complex martech data problems.
Read the full overview →They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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