Keith Robinson

Critic
DISC Type : C

Chief Executive Officer at Vortix Medical

San Diego, California, United States

Overview

Keith Robinson is a versatile entrepreneur and CEO leading ventures in medical device distribution and real estate finance. Educated at San Diego State University, he has a history of leadership in property investment and development. Colleagues describe him as having great integrity and being a remarkable long-range thinker.

Beyond his business ventures, Keith is deeply committed to community safety through his role as Treasurer for the Tariq Khamisa Foundation. The organization works to prevent youth violence by educating children on the principles of compassion, forgiveness, and peacemaking in schools and communities.

He has unique, concurrent expertise in both international medical device regulation and innovative, small-scale housing development in Southern California.

Personality Overview

Negotiator

Information Seeker

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Real Estate Finance
As President and CEO of Anconia Capital, he specializes in hard money loans for real estate investors, builders, and developers in Southern California.
Medical Device Regulation
As CEO of Vortix Medical, he leads a company focused on navigating Mexico's regulatory compliance for medical products, completing over 250 product registrations.
Youth Violence Prevention
Serves on the Board of Directors for the Tariq Khamisa Foundation, which is dedicated to creating safer schools and communities.

Media Appearances

Keith has no verified media appearances

Work History

6-2023
Chief Executive Officer at Vortix Medical
4-2019
President / Chief Executive Officer at Anconia Capital, Inc.
1-2014
Chief Financial Officer at Thomas Strafford Investments
6-2024
Treasurer Board of Directors at Tariq Khamisa Foundation (TKF)
9-2021 - 3-2025
Chief Executive Officer at ADU Geeks

Education

2000 - 2005
Bachlors from San Diego State University
2003 - 2004
International Relations from Universidad de Monterrey

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Diego, California, United States Job Level : Leadership Designation : Chief Executive Officer at Vortix Medical
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Keith

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Keith take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Keith

Personality Compatibility


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