Keith Robison

Go-getter
DISC Type : d

Head of Business Development Finance at Amazon

Seattle, Washington, United States

Overview

Keith Robison is a corporate finance leader with over 15 years of experience in the CPG, retail, and eCommerce sectors for major brands like Amazon, McCormick, and Fila. He specializes in driving growth and profitability, leading teams in business development, M&A, and strategic planning. He holds a Global MBA.

Outside of his finance career, Keith has a keen interest in analyzing market trends, having written articles on technology and corporate strategy. He also enjoys outdoor physical challenges, such as hiking mountains like Camelback Mountain in Arizona, and follows developments in emerging technologies like cryptocurrency and mobile payments.

Unique fact: He has authored and published articles analyzing the stock value and strategic direction of companies like Nokia and Coinstar.

Personality Overview

Self-Confident

Decisive

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Global Business Development
Leads a team at Amazon supporting complex commercial deals, partnerships, and new business creation worldwide, co-developing go-to-market strategies.
CPG & eCommerce Finance
His career spans over 15 years in finance roles focused on consumer packaged goods and eCommerce for brands like Amazon and McCormick.
M&A and Innovation
Previously managed acquisition models, reviewed target companies, and built new product financial models as the innovation lead at McCormick.

Media Appearances

Keith has no verified media appearances

Work History

7-2018
Head of Business Development Finance at Amazon
8-2016 - 7-2018
Amazon.com Grocery Unit CFO at Amazon
3-2013 - 7-2016
Director of Finance for Stubb's BBQ & Zatarain's at McCormick & Company
4-2012 - 3-2013
Finance Manager of Acquisitions and Innovation at McCormick & Company
10-2010 - 4-2012
Senior Financial Analyst - Strategic Finance at McCormick & Company

Education

2011 - 2014
Global MBA from Alliance Manchester Business School
2016 - 2016
Certificate from Duke University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Head of Business Development Finance at Amazon
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Keith

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Keith take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Keith

Personality Compatibility


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