Olivia Heeren

Commander
DISC Type : D

Head of Global Strategy and Creative, Small Businesses at Amazon

Encinitas, California, United States

Overview

Olivia is a senior creative and strategy leader at Amazon, heading a team of 26 to champion small and underserved businesses. With over 20 years in marketing at agencies like McCann and BBDO, she has deep expertise in crafting global campaigns. Colleagues describe her as smart, insightful, and calm under pressure.

Beyond her professional work, Olivia is a passionate storyteller and was a finalist in the Lake Arrowhead Resorts Story Contest. She is a strong advocate for her colleagues and community, using her platform to support and remember impactful people she has worked with.

She has created Clio and Effie award-winning programs for major entertainment clients like Universal Pictures.

Personality Overview

Impact-Driven

Decisive

Strong-Willed

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Small Business Advocacy
Her current role focuses on accelerating the representation and inclusion of small and underserved businesses within Amazon's global marketplace.
Creative Storytelling
She professionally communicates the stories of small businesses and was personally a finalist in a creative story contest, showing a deep passion for narrative.
Integrated Marketing
Has over two decades of experience leading campaigns across TV, digital, social, and experiential platforms for major brands like Visa, FedEx, and Godiva.

Media Appearances

Olivia has no verified media appearances

Work History

8-2023
Head of Global Strategy and Creative, Small Businesses at Amazon
7-2021 - 9-2023
Head of Small Business Marketing, Onsite Engagement at Amazon
7-2017 - 7-2021
Sr. Program Manager, Custom at Amazon
9-2014 - 5-2017
SVP, Group Director at McCann Erickson
11-2010 - 9-2014
SVP, Sr. Director at BBDO

Education

Bachelor's degree from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 19 Location : Encinitas, California, United States Job Level : Mid-senior Designation : Head of Global Strategy and Creative, Small Businesses at Amazon
URL has been copied!

Insights For Selling To Olivia

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olivia is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Olivia

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Olivia move?

  • If convinced, they can reach decisions quite fast.
  • Can Olivia take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Olivia

Personality Compatibility


Other Amazon Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.