Kendra Tal

Examiner
DISC Type : cs

Head of Sales, Creator Ad Partnerships | East & Central at Amazon

New York City Metropolitan Area, United States

Overview

Kendra Tal is a sales leader at Amazon, focusing on creator advertising partnerships. With a background including ad innovation at Pandora and studies at Concordia College and New York University, she specializes in audio and interactive advertising. Colleagues describe her as resourceful, pro-active, and self-motivated.

Outside of work, Kendra shows a keen interest in the podcasting world and pop culture, sharing content related to popular shows like "New Heights" and "Armchair Expert. " She also appears connected to the professional community in Minneapolis, sharing local job opportunities.

She is a proponent of using advertisings power to support behavior change and help in the fight against climate change.

Personality Overview

Process Oriented

Tough To Convince

Overcautious

Being observant comes to them naturally.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Creator Partnerships
Her current role at Amazon is centered on leading sales and building advertising partnerships with creators.
Audio Advertising
Has extensive experience in audio ads from past roles at Amazon and Pandora, and actively follows popular podcasts.
Interactive Ads
She has presented on leveraging voice and TV-remote capabilities to create more engaging and seamless ad experiences for consumers.

Media Appearances

Kendra has no verified media appearances

Work History

1-2024
Head of Sales, Creator Ad Partnerships | East & Central at Amazon
1-2022 - 6-2024
Head of Product & Sales Specialists | CPG, Grocery, & Enterprise | Amazon Ads at Amazon
10-2019 - 1-2022
Sr. Audio Ads Partner Manager | Amazon Ads at Amazon
9-2016 - 10-2019
Director, Ad Innovation Sales & Strategy at Pandora
3-2015 - 8-2016
Sales Executive, Financial Services at Pandora

Education

2005 - 2009
BA from Concordia College
2007 - 2007
Media and Public Life from New York University

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Sales, Creator Ad Partnerships | East & Central at Amazon
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Insights For Selling To Kendra

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kendra is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kendra

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Kendra move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Kendra take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Kendra

Personality Compatibility


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