Keith Sheldon serves as the President of Entertainment & Brand Management for Hard Rock International and Seminole Gaming. This lawyer-turned-marketer previously led programming for BSE Global, securing iconic acts for venues like Barclays Center. He earned a J. D. from Brooklyn Law School and a B. S. from Bucknell University.
Away from the global entertainment stage, Keith is a family man who splits his time between Florida and New Jersey. He and his wife, Sally, have three children together: Maisie, Lila, and Theo.
His passion for the industry sparked early; he secured his first job booking events for a childrens museum at just 13 years old.
Keith Sheldon
East Peoria, Illinois, United States
Overview
Topics They Care About
Live Entertainment
He oversees all programming, talent buying, and nightlife, booking world-class artists like The Rolling Stones, Billy Joel, and Metallica for Hard Rock venues.
Global Brand Management
Leads brand strategy, consumer marketing, and sponsorship revenue generation for Hard Rock, a brand conducting business in over 70 countries worldwide.
Strategic Partnerships
He spearheaded groundbreaking partnerships with major brands like Formula 1 Miami Grand Prix, Oracle Red Bull Racing, and Lionsgate Pictures for the film "John Wick: Chapter 4".
Media Appearances
Seminole Hard Rock Promotes Keith Sheldon to President of Entertainment and Brand Management. Featured in PR Newswire
Work History
Keith has no verified job history
Education
Keith has no verified education history
More Information
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Location : East Peoria, Illinois, United States
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