Keith Verden-Anderson

Examiner
DISC Type : cs

Managing Director at Smith Anderson Group Ltd

Edimburgo, Escocia, Reino Unido, United Kingdom

Overview

Keith Verden-Anderson is the Managing Director of Smith Anderson Group, following in his fathers footsteps at the family-run business. His career includes experience at Ford Motor Company and SAICA Group, and he also founded his own recycling company. He holds a BSc Honours from the University of Strathclyde.

Outside of work, Keith lives in Edinburgh with his family and enjoys cycling and the outdoors. He is also passionate about railway history and has co-authored several books featuring his fathers classic photography of Scottish trains, continuing a family legacy beyond the packaging business.

He is the co-author of several books dedicated to preserving and publishing his fathers extensive collection of classic Scottish railway photography.

Personality Overview

Unexpressive

Tough To Convince

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Sustainable Manufacturing
He actively promotes the company's investment in solar panels, energy-efficient machinery, and car charging spaces to reduce their carbon footprint, building on his background in recycling.
Family Business Legacy
He is the second generation of his family to serve as Managing Director and is committed to long-term business continuity and honoring family history.
Scottish Railways
He has a deep personal passion for railway history, having co-authored several books to preserve and showcase his late father's classic photography of Scottish steam trains.

Media Appearances

Keith has no verified media appearances

Work History

1-2022
Managing Director at Smith Anderson Group Ltd
10-2011 - 9-2021
Paper Procurement and Trading Director / Plant Director at Saica Group
9-2006 - 8-2011
Founder and Managing Director at SECURECYCLE SCOTLAND LIMITED
7-1996 - 6-2006
Group Procurement Director / Recycling Director at Smith Anderson Group Ltd
8-1991 - 7-1996
Programme Manager / Supplier Quality Manager at Ford Motor Company

Education

9-1985 - 6-1989
BSc Honours from University of Strathclyde
1-1981 - 7-1985
Education details unavailable from Rugby School

More Information

Social Presence :

Prographics :

Exp : 33 Location : Edimburgo, Escocia, Reino Unido, United Kingdom Job Level : Mid-senior Designation : Managing Director at Smith Anderson Group Ltd
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Keith

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Keith take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Keith

Personality Compatibility


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