Keith Wiegold

Captain
DISC Type : DS

Senior Director, Content Strategy at Knotch

Greater Chicago Area, United States

Overview

Keith has no verified overview

Personality Overview

Decisive But Calm

Dynamic But Sincere

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

1-2022
Senior Director, Content Strategy at Knotch
5-2019 - 11-2021
Head of Content Marketing, Sr. Director Marketing, Brand and Corporate at Rimini Street
4-2018 - 4-2019
Head of Content Marketing, Director of Brand Marketing, Co-Creative Director at Shop Your Way
Community Lead at Pros & Content Community
Author at We're Engaged! A Content Marketer's Guide to the Customer Journey with C.A.R.E. (tm)

Education

MS from University of Illinois Urbana-Champaign
BS from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Chicago Area, United States Job Level : Senior Designation : Senior Director, Content Strategy at Knotch
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Keith

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Keith take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Keith

Personality Compatibility


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