Keith Winpenny

Observer
DISC Type : ci

Head of Software and Research Engineering at Cefas

Lowestoft, England, United Kingdom

Overview

Keith Winpenny leads a 40-person software and research engineering group at Cefas, focused on developing new systems for marine science. He has spent his entire career at Cefas, rising from a scientific officer to a department head. He leverages cloud-based Microsoft technologies, GIS, and emerging AI/LLM to support global science initiatives.

He has a strong interest in fostering digital, data-driven, and user-centered cultures within government, evidenced by several recent certifications. Keith actively explores opportunities for scientific collaboration, such as investigating the use of high-performance computing with the University of East Anglia to advance computational science at Cefas.

Unique fact: Early in his career, he co-authored scientific papers on the uptake of radioactive materials in lobsters and trout.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Modernizing GovTech
Recently obtained multiple certifications in building modern digital, data-driven, and user-centered cultures within government services.
Applied AI & LLMs
His current role involves leading his team to use emerging AI and LLM technologies to enhance systems that support global marine science.
Scientific Computation
Expressed interest in high-performance computing (HPC) at the University of East Anglia for future computational science collaborations.

Media Appearances

Keith has no verified media appearances

Work History

4-2024
Head of Software and Research Engineering at Cefas
1-2014 - 11-2024
Group Manager at Cefas
2-2009 - 1-2014
Team Leader/Project Manager at Cefas
9-2001 - 2-2009
Developer/Lead Developer at Cefas
6-1995 - 8-2001
Radiological Assessments Officer at Cefas

Education

1991 - 1993
HND from Norwich City College

More Information

Social Presence :

Prographics :

Exp : 37 Location : Lowestoft, England, United Kingdom Job Level : Mid-senior Designation : Head of Software and Research Engineering at Cefas
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Keith

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Keith take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Keith

Personality Compatibility


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