Keith Zhai

Critic
DISC Type : C

Cofounder/COO at TinyFish

Palo Alto, California, United States

Overview

Keith Zhai is the CoFounder and COO of TinyFish, an AI startup building enterprise web agents. He transitioned to tech after a 20-year career as an award-winning journalist for outlets like The Wall Street Journal, where he was a Pulitzer Prize finalist. Colleagues describe him as enterprising, intelligent, resourceful, and a "scoop monster. "

Keith has a strong connection to Japan, having lived there for five years as a child. This interest continued into his education, where he minored in Japanese studies while completing his degrees in Mass Communication and Journalism at Carleton University. He enjoys the countrys food and culture.

He was a judge for the SOPA Awards, which are considered the Pulitzer Prize equivalent in Asia.

Personality Overview

Precise

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

AI Web Agents
As Co-Founder of TinyFish, his current focus is on building enterprise web agents to automate complex online workflows for large companies like Google and DoorDash.
Chinese Tech Policy
In recent interviews, he has analyzed the legacy of China's 'tech crackdown, ' the impact of US-China decoupling, and how Chinese technology strategy is evolving.
Future of Media
He has commented on the industry-wide reckoning media faces from generative AI, which he notes is turning 'information' into an abundant, unbounded commodity.

Media Appearances

Keith has no verified media appearances

Work History

6-2024
Cofounder/COO at TinyFish
9-2023 - 6-2024
Co-Founder at Stealth Mode
2023
Senior Advisor at Global Counsel
2021
Judge at SOPA - The Society of Publishers in Asia
2021 - 2023
Senior Correspondent at The Wall Street Journal

Education

2007 - 2009
Master of Journalism from Carleton University
2002 - 2006
BA from Carleton University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Palo Alto, California, United States Job Level : N/A Designation : Cofounder/COO at TinyFish
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Keith

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Keith take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Keith

Personality Compatibility


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