Melissa Price

Sharpshooter
DISC Type : CD

Lead Director, Customer Intelligence, Analytics & Digital at CVS Health

Greater Seattle Area, United States

Overview

Melissa Price is an award-winning healthcare executive at CVS Health, where she serves as Lead Director of Customer Intelligence, Analytics & Digital. Her expertise lies in leveraging data to enhance customer acquisition and digital experiences. She holds an MBA from the University of Alabama and completed an LGBTQ Executive Leadership Program at Stanford.

Melissa is a prominent advocate for social justice and LGBTQ+ rights. She serves on the Board of Directors for the Movement Advancement Project (MAP) and is the National Co-President for CVS Healths PRIDE+ Colleague Resource Group. She is a key producer of the CVS Health-Accenture LGBTQ+ Health Equity Speaker Series.

Unique fact: Melissa is a public speaker and super-connector known for crafting heart-resonant messages that illuminate any stage.

Personality Overview

Thorough Evaluator

Fast But Analytical

ROI Driven

More than the product, they care about the impact of the product.  They are not always relationship oriented. They like to move fast and expect the same from others.

Topics They Care About

LGBTQ+ Health Equity
She is a producer and moderator for the CVS Health-Accenture LGBTQ+ Health Equity Speaker Series and serves on the board of the Movement Advancement Project (MAP).
Customer Intelligence
Her role as Lead Director at CVS Health is focused on customer intelligence, insights, data analytics, and predictive modeling to drive retention and acquisition.
Digital Customer Experience
She has extensive experience in digital strategy, transformation, and user experience design, managing websites and product ownership within CVS Health and Aetna.

Media Appearances

Melissa has no verified media appearances

Work History

8-2021
Lead Director, Customer Intelligence, Analytics & Digital at CVS Health
8-2021
Lead Director, Customer Intelligence, Analytics & Digital at Aetna, a CVS Health Company
1-2020 - 1-2023
National Co-President, PRIDE+ Colleague Resource Group at CVS Health
8-2019 - 8-2021
Senior Manager, Customer Experience & Loyalty Marketing at CVS Health
8-2019 - 8-2021
Senior Manager, Customer Experience & Loyalty Marketing at Aetna, a CVS Health Company

Education

LGBTQ Executive Leadership Program from Stanford University Graduate School of Business
Master of Business Administration - MBA from University of Alabama, Manderson Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Seattle Area, United States Job Level : Mid-senior Designation : Lead Director, Customer Intelligence, Analytics & Digital at CVS Health
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Melissa

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Melissa take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Melissa

Personality Compatibility


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