Kellen Marques in

Kellen Marques

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Growth Strategy Executive at 99
📍 São Paulo, São Paulo, Brazil

Kellen is a strategy and finance executive specializing in FP&A, analytics, and operational planning for companies like 99, CVC CORP, and Shopee. With an MBA and a COPC certification, colleagues describe her as a pragmatic, analytical, and human-centric leader who excels at mentoring and engaging her teams to deliver excellent results.

She is a vocal advocate for diversity and inclusion, embracing her identity as a Black leader to foster inclusive environments and give visibility to others. Kellen values cross-cultural collaboration, finding inspiration in sharing best practices with international teams, such as her work with colleagues in Argentina.

As a Black leader, she is committed to using her platform to break down barriers and amplify diverse voices.

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Experience
5 Years
Current Role
Growth Strategy Executive
Job Level
Junior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Kellen shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kellen cares about

Strategic Planning
Her career focuses on FP&A, S&OP, and developing OKRs and KPIs to drive business health and support C-level decisions.
Operational Efficiency
Passionate about improving processes through Lean methodologies and automation with tools like Python and UiPath to enhance operational delivery.
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Career

Work history

10-2025
Growth Strategy Executive
99
5-2024 - 10-2025
Head of Planning and Analytics
CVC CORP
7-2022 - 1-2024
Sr Strategy Planning and Performance Manager
Smiles
7-2021 - 7-2022
Sr Strategy Planning and Performance Manager
Dasa
7-2020 - 7-2021
Strategy Planning & Performance Sr Lead
Shopee
In the press

Media appearances

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Education
2020 - 2021
MBA
Centro Universitário FMU | FIAM-FAAM
2019 - 2020
MBA Project
Universidade Anhembi Morumbi
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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