Kellen Marques

Evaluator
DISC Type : dsc

Growth Strategy Executive at 99

São Paulo, São Paulo, Brazil

Overview

Kellen is a strategy and finance executive specializing in FP&A, analytics, and operational planning for companies like 99, CVC CORP, and Shopee. With an MBA and a COPC certification, colleagues describe her as a pragmatic, analytical, and human-centric leader who excels at mentoring and engaging her teams to deliver excellent results.

She is a vocal advocate for diversity and inclusion, embracing her identity as a Black leader to foster inclusive environments and give visibility to others. Kellen values cross-cultural collaboration, finding inspiration in sharing best practices with international teams, such as her work with colleagues in Argentina.

As a Black leader, she is committed to using her platform to break down barriers and amplify diverse voices.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Strategic Planning
Her career focuses on FP&A, S&OP, and developing OKRs and KPIs to drive business health and support C-level decisions.
Operational Efficiency
Passionate about improving processes through Lean methodologies and automation with tools like Python and UiPath to enhance operational delivery.
Diversity & Inclusion
Actively uses her leadership position as a Black professional to champion diversity, break barriers, and create inclusive work environments.

Media Appearances

Kellen has no verified media appearances

Work History

10-2025
Growth Strategy Executive at 99
5-2024 - 10-2025
Head of Planning and Analytics at CVC CORP
7-2022 - 1-2024
Sr Strategy Planning and Performance Manager at Smiles
7-2021 - 7-2022
Sr Strategy Planning and Performance Manager at Dasa
7-2020 - 7-2021
Strategy Planning & Performance Sr Lead at Shopee

Education

2020 - 2021
MBA from Centro Universitário FMU | FIAM-FAAM
2019 - 2020
MBA Project from Universidade Anhembi Morumbi

More Information

Social Presence :

Prographics :

Exp : 5 Location : São Paulo, São Paulo, Brazil Job Level : Junior Designation : Growth Strategy Executive at 99
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Insights For Selling To Kellen

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kellen is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kellen

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kellen move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kellen take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kellen

Personality Compatibility


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