Tulio Oliveira

Commander
DISC Type : D

VP & General Manager - High Income and Investments at Nubank

São Paulo, São Paulo, Brazil

Overview

Tulio Oliveira is the VP & General Manager for High Income & Investments at Nubank, leveraging extensive executive experience from roles like COO and CIO at CVC CORP. Educated at MIT Sloan, he excels in strategy, digital transformation, and leading large-scale operations. Colleagues describe him as intelligent, demanding, and human-centric.

He led a major transformation in customer service for a team of over 9, 000 professionals by implementing proprietary AI and LLM tools to boost efficiency and quality.

Personality Overview

Candid & Clear

Impact-Driven

Strong-Willed

They respond well to strong and respectful communication.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

AI in CX
In his previous role as GM of Customer Experience at Nubank, he drove the adoption of proprietary AI and LLM tools to enhance service quality and scalability.
High-Income Investing
His current role focuses entirely on the strategy, performance, and value creation for Nubank's high-income segment and investment platform.
Collaborative Leadership
Recommendations consistently highlight his ability to build high-performance teams by fostering a collaborative, non-hierarchical, and trusting environment.

Media Appearances

PodcastD recebe Túlio Oliveira (Nubank) e Marcela Ulian (Santander). Featured in YouTube

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Trajetória do VP do Nubank: como construiu sua carreira de liderança. Featured in YouTube

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Work History

1-2026
VP & General Manager - High Income and Investments at Nubank
11-2023 - 1-2026
VP & General Manager - Customer Experience and Operations at Nubank
5-2025
Advisory Board Member at Natura &Co
11-2022 - 11-2023
General Manager - CVC Business Unit at CVC CORP
11-2021 - 11-2022
COO & CIO at CVC CORP

Education

2017 - 2018
ACE - Management from MIT Sloan School of Management
2006 - 2007
Pos graduation from Ibmec

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : VP & General Manager - High Income and Investments at Nubank
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Insights For Selling To Tulio

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tulio is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tulio

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Tulio move?

  • They can take decisions very fast if you manage to convince them.
  • Can Tulio take some risk or not?

  • The risks don’t matter much to them.

You And Tulio

Personality Compatibility


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