Kelly Atwater

Pioneer
DISC Type : DIS

Founder & Business Development Director at Engage Biz Dev

Dallas-Fort Worth Metroplex, United States

Overview

Kelly Atwater is the founder of Engage Biz Dev, specializing in accelerating B2B revenue through go-to-market strategy and personalized outreach. With nearly 30 years of experience, she is described by peers as a strategic, no-nonsense, and exceptional leader. She is a graduate of the University of Hawaii at Manoa.

Kelly is passionate about fostering genuine, human-to-human connections within the professional world. She believes authentic relationships are the key to long-term success and finds deep fulfillment in helping other companies scale and achieve sustainable growth, emphasizing a partnership approach over transactional interactions.

She champions an anti-AI spam approach, personally crafting messages by hand to ensure every campaign is authentic and builds real trust.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Authentic Outreach
She strongly opposes AI-driven spam, advocating for authentic, human-first messaging. She believes personalization and patience are crucial for landing high-value clients.
B2B Revenue Growth
Her entire professional focus is on empowering B2B companies by developing strategies that accelerate revenue and drive sustainable growth, focusing on results over volume.
Go-to-Market Strategy
She is an expert in creating and executing go-to-market plans, helping businesses, from startups to Fortune 500 companies, effectively launch and scale their offerings.

Media Appearances

Kelly has no verified media appearances

Work History

2-2025
Founder & Business Development Director at Engage Biz Dev
7-2025
Fractional Chief Growth Officer at KEE
4-2024
Fractional VP of Business Development at The Connective
11-2023 - 2-2025
Strategic Sales Partner at MSC Broker, LLC
3-2024 - 10-2024
Factional Sales Director at SalesGig

Education

Bachelor of Science - BS from University of Hawaii at Manoa
Education details unavailable from East Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Founder & Business Development Director at Engage Biz Dev
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kelly

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They are generally fast movers and can take quick decisions
  • Can Kelly take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kelly

Personality Compatibility


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