Kelly Ballou

Visionary
DISC Type : Ds

Vice President, Brand and Creative at DSW Designer Shoe Warehouse

Grand Rapids, Michigan, United States

Overview

Kelly has no verified overview

Personality Overview

Big Vision Person

Early Adopter

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Kelly has no verified topics they care about

Media Appearances

Kelly has no verified media appearances

Work History

11-2024
Vice President, Brand and Creative at DSW Designer Shoe Warehouse
2-2024 - 1-2025
Fractional CMO / Brand and Marketing Consultant at Kelly Ballou Marketing
6-2020 - 1-2024
VP Marketing // Cat Footwear, a division of Wolverine World Wide at Cat Footwear
6-2016 - 6-2020
Senior Director, Brand Marketing at Merrell
4-2013 - 1-2016
Director of Consumer Marketing at Wolverine World Wide, Cat Footwear

Education

1992 - 1996
Bachelor of Business Administration - BBA from Western Michigan University - Haworth College of Business
Design-Led Thinking Boot Camp from Illinois Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 34 Location : Grand Rapids, Michigan, United States Job Level : Senior Designation : Vice President, Brand and Creative at DSW Designer Shoe Warehouse
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kelly

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kelly take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kelly

Personality Compatibility


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