Kelly Burton

Enthusiast
DISC Type : i

Fractional CMO at Sona

Greater Philadelphia, United States

Overview

Kelly has no verified overview

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Kelly has no verified topics they care about

Media Appearances

Kelly has no verified media appearances

Work History

1-2025
Fractional CMO at Sona
10-2024
Brand Partnerships & Affiliates at OtterSpace
5-2022
Business Development Leader at Freelance
6-2021 - 4-2022
Senior Category Manager at Perch
1-2013 - 7-2021
Director Of Marketing and Operations at Baby Merlin Company

Education

Bachelor of Science in Marketing and Business Administration from Shippensburg University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Philadelphia, United States Job Level : N/A Designation : Fractional CMO at Sona
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Kelly

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Kelly take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Kelly

Personality Compatibility


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