Kelly Dougherty

Examiner
DISC Type : cs

Head of Digital Product Management at NWG (Northumbrian Water Group)

Durham, England, United Kingdom

Overview

Kelly Dougherty is the Head of Digital Product Management at Northumbrian Water Group, where she leads high-performing teams to deliver digital transformation. She has a CMI Level 7 Diploma in Strategic Management and has driven key initiatives, such as leveraging Microsoft technology to digitize millions of documents and enhance organizational knowledge management.

As a leader, Kelly is passionate about fostering a positive and inclusive culture grounded in strong values and authentic human connection. She is committed to building strong relationships at all levels and believes in leading with integrity, empowering her teams, and ensuring people get maximum value from new technology.

She recently championed a major digital initiative to transform millions of physical company records into valuable, accessible knowledge.

Personality Overview

Tough To Convince

Unexpressive

Late Adopter

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Digital Transformation
Leads digital product management at NWG and has a proven record of delivering transformation initiatives, including a major document digitization and knowledge management project.
Authentic Leadership
Describes her leadership style as authentic, grounded in strong values, open-mindedness, and a commitment to fostering a positive culture.
Knowledge Management
Spearheaded a project using Microsoft Syntex at NWG to digitize millions of records, turning previously inaccessible content into valuable and discoverable knowledge.

Media Appearances

Kelly has no verified media appearances

Work History

10-2025
Head of Digital Product Management at NWG (Northumbrian Water Group)
4-2021 - 9-2025
IS Product Manager - Productivity and Collaboration at NWG (Northumbrian Water Group)
4-2020 - 4-2021
PMO Manager at Durham County Council
4-2017 - 4-2020
Innovation and Change Manager at Durham County Council
4-2010 - 3-2017
Senior Project Manager at Durham County Council

Education

1997 - 2000
Tourism Development Studies from University of Sunderland

More Information

Social Presence :

Prographics :

Exp : 15 Location : Durham, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Product Management at NWG (Northumbrian Water Group)
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kelly

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Kelly take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Kelly

Personality Compatibility


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