Kelly Hoekstra in

Kelly Hoekstra

Initiator · DISC type Di
Area Vice President | 3rd Line | SMB West at Salesforce
📍 Greater Chicago Area, United States

Kelly Hoekstra is the Area Vice President for SMB West Core Sales at Salesforce, where she is accountable for regional revenue and team performance. A graduate of The University of Kansas, she focuses on execution, leadership development, and building high-accountability teams. Colleagues describe her as a strategic, empathetic, and inspiring leader.

Kelly was named Salesforces Regional Vice President of the Year in 2020.

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Current Role
Area Vice President | 3rd Line | SMB West
Location
Greater Chicago Area, United States
Personality Overview

How Kelly shows up

Conviction Driven
Impact-Oriented
Risk-Accepting

They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Kelly cares about

Sales Leadership
Oversees a multi-layer organization of sales leaders, emphasizing strong execution and repeatable results in the West region.
Leadership Development
Focuses on developing frontline and second-line leaders within her organization, a fact consistently praised in her recommendations.
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Career

Work history

2-2026
Area Vice President | 3rd Line | SMB West
Salesforce
11-2023 - 2-2026
Area Vice President | 2nd Line | Marketing & Commerce
Salesforce
2-2022 - 11-2023
Senior Regional Vice President | 2nd Line | Marketing Cloud
Salesforce
2-2020 - 2-2022
Regional Vice President | Marketing Cloud
Salesforce
2-2018 - 2-2020
Regional Vice President | Pardot
Salesforce
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2011
Bachelor of Science - BS
The University of Kansas
2003 - 2007
Education details unavailable
Lyons Township High School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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