Kelly Hoekstra in

Kelly Hoekstra

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Area Vice President | 3rd Line | SMB West at Salesforce
📍 Greater Chicago Area, United States

Kelly Hoekstra is the Area Vice President for SMB West Core Sales at Salesforce, where she is accountable for regional revenue and team performance. A graduate of The University of Kansas, she focuses on execution, leadership development, and building high-accountability teams. Colleagues describe her as a strategic, empathetic, and inspiring leader.

Kelly was named Salesforces Regional Vice President of the Year in 2020.

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Current Role
Area Vice President | 3rd Line | SMB West
Location
Greater Chicago Area, United States
Personality Overview

How Kelly shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kelly cares about

Sales Leadership
Oversees a multi-layer organization of sales leaders, emphasizing strong execution and repeatable results in the West region.
Leadership Development
Focuses on developing frontline and second-line leaders within her organization, a fact consistently praised in her recommendations.
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Career

Work history

2-2026
Area Vice President | 3rd Line | SMB West
Salesforce
11-2023 - 2-2026
Area Vice President | 2nd Line | Marketing & Commerce
Salesforce
2-2022 - 11-2023
Senior Regional Vice President | 2nd Line | Marketing Cloud
Salesforce
2-2020 - 2-2022
Regional Vice President | Marketing Cloud
Salesforce
2-2018 - 2-2020
Regional Vice President | Pardot
Salesforce
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2011
Bachelor of Science - BS
The University of Kansas
2003 - 2007
Education details unavailable
Lyons Township High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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